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For corporate editorial teams, there are three key factors to creating top-notch content:

1) Get the right writer ,

2) Research the topic thoroughly and

3) Ensure that the content is of the highest quality .

If these factors are not met, you risk publishing content that does not ...

Banks

Banks are transforming to adapt to the digital age. Content marketing helps achieve this goal by reaching all audiences, educating consumers and personalizing their experiences.

content marketing banks
Technology is dramatically changing financial services and has been doing so for years ...

Content Marketing

Nearly 50% of B2B buyers consume three to five pieces of content before engaging with a company. Content marketing tools help you create the best content for your audience.

Digital tools for content marketing
Sources
Pipeline (2019). 90+ Important B2B Content Marketing vp ...

Blog

In recent years, the energy industry in Colombia has undergone a significant transformation thanks to the opening of the energy market to competition. According to the Colombian Association of Energy Generators, the share of private companies in the Colombian energy market has increased from 3 ...

“Why do emails go to SPAM?”

The risk of your marketing campaigns ending up in spam folders is not zero . The level of risk is impossible to determine or refine, even if there are no fraudulent intentions on the part of the sender.

The job of spam filters is to keep everyone safe . In May 2019 ...

In this post we have explained how GDPR represents an opportunity , not an obstacle, for people engaged in email marketing.

Now let's take a look at how Emailchef enables you to comply with GDPR requirements . You'll notice that it's very easy. You'll soon be able to create an automated process to ...

The arrival of web push in online marketing (and how to benefit from it)
Surely, surely, it has happened to you . You are working on a document written in Microsoft Word on your laptop and out of nowhere, a small box appears in the upper right corner of the screen indicating that you have a new ...