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Hello everyone, we are back for another SiteMap and today we open a new phase in this guide to digital marketing.

We started this section by introducing and explaining some fundamental concepts of digital marketing; then, we presented its different areas of intervention; and then, for each of them ...

With the arrival of the General Data Protection Law (Law No. 13,709/18), it is established that institutions and companies are required to update their codes of conduct and information security standards. Learn the importance of transparency as a compliance practice in associations.

Ensuring the ...

Strategic Planning is a set of actions that is present, or should be, in the lives of every manager and team of an association. There is no way for a business to be sustainable without a minimum of planning. And planning needs to have a solid foundation, that is, the present moment needs to be well ...

Effective fundraising is also essential for financing the association’s activities. Thus, some effective strategies may include:

diversification of sources: do not rely on a single source of income. In other words, diversify your sources, including individual donations, corporate partnerships ...

In the current economic scenario, marked by uncertainty and constant change, understanding and implementing cost reduction strategies in associations has become a vital aspect for the financial health of any association .

The need goes beyond simply cutting expenses, it is an ongoing effort to ...

The support offered by the management system vendor is a critical component to consider. Make sure the support is reliable, accessible and effective , able to quickly resolve any issues that may arise.

Competent technical support is essential to maintain continuous system operation, minimizing ...

Personalizing communication is vital to building member loyalty. By interacting in a way that makes each member feel recognized and valued, the association strengthens its relationship with members.

This can be achieved by sending personalized newsletters, direct messages on important dates, and ...

If you are not aware of or do not know the market, you may think that your business does not have enough demand to justify setting up a strong online presence. However, as we have seen previously, all industries benefit from a Digital Marketing strategy . It is therefore essential to be aware of the ...

In marketing, a unique value proposition can be defined as a concise statement demonstrating the benefits a company provides to its customers with its product special database or service. It is a ”clear, simple statement of the tangible and intangible benefits that the company will provide, along ...

On the contrary to popular belief, B2B marketing does differ from B2C marketing. B2B marketing is about convincing an organisation (meaning a large group of people), on the other hand, B2C is simply about catering directly to consumer’s needs. Therefore, B2B marketing is vastly about creating ...